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Noufal
Basheer
Director of Strategy Transformation
Noufal Bousher is a strategy leader with over a decade of experience working at the intersection of consumer behavior and corporate finance. His work focuses on helping organizations make better decisions about growth, market positioning, and investment priorities. At PepsiCo, he is part of the Away From Home (Foodservice) strategy team, where he has led initiatives spanning go-to-market strategy, technology, finance, marketing, and new product launches. His role brings together commercial insight and financial rigor to support decision-making in a dynamic, consumer-driven environment. Previously, Noufal was a Project Leader at Boston Consulting Group, advising clients across regions on large-scale growth strategies and cost optimization. Earlier in his career, he worked in treasury and finance transformation, leading modernization initiatives within a global conglomerate. He brings a global perspective shaped by experience across the US, Middle East, and Asia, combining analytical depth with a practical approach to solving complex business problems.
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24 June 2026 10:10 - 10:55
Moderated roundtable discussions
Six discussions will run in parallel, each focused on a challenge CFOs are actively navigating right now. Choose the table most relevant to you and join a candid, peer-led conversation with CFOs facing the same pressure and trade-offs. Each table is moderated by a senior finance leader to keep the discussion grounded, practical, and relevant, with no presentations and no passive listening. Come prepared to challenge assumptions, compare approaches, and share what is actually working in your organisation. 1. The shadow org chart – Navigating unofficial decision-making power across founders, boards, and operating partners. 2. Post-PE value creation pitfalls – Overcoming common execution and alignment challenges in the first 100 days of investment. 3. Scaling without breaking finance – Maintaining controls, compliance, and accuracy during rapid growth or integration initiatives. 4. Sequencing for scale: How financial decision filters drive durable growth 5. The audit illusion: Are we losing millions reporting yesterday's failures? - Jane Koltsova & Ravin Checker 6. FP&A at the Center of Enterprise Growth: Aligning Strategy, Commercial Execution, and Shareholder Value - Noufal Basheer Connect with peers carrying the same accountability, benchmark decisions candidly, and leave with perspectives you can apply immediately in your own organisation.
24 June 2026 14:45 - 15:15
What strategy needs from FP&A and why it's still missing
FP&A capabilities have advanced significantly—but when critical strategic decisions are made, finance is often not the first call. Why? Drawing on experience across FP&A, management consulting, corporate strategy, and enterprise transformation, this session explores the persistent gap between what strategy teams need and what FP&A delivers. Moving beyond familiar calls for "better partnering," it examines how decision speed, business context, and the rise of AI-driven decision tools are reshaping expectations from FP&A. The session will outline what leading organizations are doing differently to bring finance closer to the heart of decision-making—and what FP&A teams need to do differently, starting now.