Most capital plans are stale within a quarter of being signed off, growth assumptions shift, a competitor moves first, an AI investment case looks different once the bills start arriving. Yet capital allocation is still treated as an annual event: build the plan, defend it once, and revisit it only when something breaks badly enough to force a conversation. This keynote makes the case for allocation as a live discipline rather than a fixed document. It covers how leading FP&A functions are building the muscle to pause an underperforming bet, redirect capital mid-year, and back a stronger case without waiting for next year's cycle to catch up, and what it takes to get leadership comfortable revisiting decisions they thought were already made. Key takeaways: - A framework for reviewing capital allocation against live evidence, not just the calendar - What it actually takes to get leadership to unwind a decision they've already defended once - Real examples of FP&A functions redirecting investment mid-year without waiting for the next planning cycle